The Implementation Plan Creative Ideas - Part 1

There are several reasons for that creative ideas do not become innovations. Sometimes it's because the idea seemed brilliant conceptually implementation is flawed.

Often the problem is that companies invest in creative initiatives such as meetings to produce a storm of ideas (brainstorming), management ideas, campaign ideas, etc.., but fall short at the stage of investing in the implementation of creative ideas emerged in these meetings.
Possibly yourself or have experienced this: a company invests in generating creative ideas involving managers and well-paid consultants.

From these events came a number of promising ideas. Sometimes even develop business plans around these ideas, sometimes even build prototypes. But somewhere between the identification of promising ideas and their implementation, the idea rather dies or kills it.

There are several reasons why they kill creative ideas, but most have to do with risk. One sees the implementation of a new idea as something risky and the company people really do not want to take risks. For that reason, directly or indirectly, kill the idea.

It goes without saying that investing in the generation of new ideas that will never be put into practice is a costly method of achieving anything.

But this reluctance to implement new ideas happens not only to companies, people we do too. Imagine for a moment that a young person wants to send a CV (or résumé) solicitor for a job at a company like Levi Strauss & Co and gets the idea to print your CV in jeans and send it to your potential employer.

A very creative approach surely be highlighted from the rest and attract the attention of the HR people. And it could result in a job interview, particularly if the company values creativity as surely Levi ago. But it might happen that was thrown away by ridiculous (no idea on how the company would react in this case). In my experience, most people who have creative ideas so you do not want to run the risks of taking forward.

Such a waste of creative time, energy and money does not benefit anyone.

To help individuals and businesses to plan and implement their creative ideas more efficiently, I plan to discuss why the ideas are not implemented (either in organizational and individual) and developed a Plan of Implementation of creative ideas.

On the next post I point from which to download the models for the implementation plan and the corresponding cash flow.