The 7 things missing for a company to succeed

I think it's important to stand up a little, take a step back, get out of work and the daily bustle and take a look in perspective.

I recently attended an interesting conversation, which left the issue of what it takes to have a successful entrepreneurship. Success is a very abstract concept, each should have its own clear definition of what is to him, we see that unfortunately prevent drift in the definition of other, Because some may have lots of money in the bank is synonymous with success and others will be doing what they always wanted, but more or less can agree that a successful company has these features:

• It is economically profitable and makes money to live without choking.
• Have satisfied customers who think they bring value.
• There is a huge pain to get new customers.

I know that those 3 things are very minimum at least for my personal definition missing at least a couple, but a good starting point. So in conversation, their own experiences were discussed about what is necessary for our company, at least, succeeds in these midterms.

And this is what was needed and what is more or less agreed, then the circumstances are so capricious that anything can happen, but these are prerequisites to make it succeed.

#1. You must be in a market with a long tradition Cart

That is, it is a market in which there is a need or desire and you are used to pay for satisfying it.
If we have something wonderful that fills a need that people did not know you have, we are lost. Because first we must convince them that have that need, then we must convince them that we are the ideal choice to satisfy it.

That is to be superhuman and yet there are many such initiatives that create such innovative things that have not been used before. In such cases often do not have the recipe for the product of the century but of the disaster.

I do not know if anyone sees the series "Mad Men" is about the great publicists of the 50 United States and there comes the question of how they can create the need and then present the product.

We are not so great and that more than half a century ago, so the prescription not to trip before even the first step is to enter a market where we are clear that people pay, then go to point 2.

#2. You have to bring something innovative, something especially something easier or faster.

To innovate is not to reinvent the wheel, enter the market and can tell a prospective client that your solution is:

• Easier.
• Easier.
• Faster.
• You have more of what interests him.

Ultimately we are not like the others.

Which bring us different? Have we stopped to think? Because when this question is asked of many entrepreneurs or stay blank or insignificant babble. Because that's another, NOT ENOUGH TO BE DIFFERENT have to be remarkably different.

In my experience, and in the present context, where there is an enormous lack of attention from our customers, or your difference is quite remarkable and neither will notice.

#3. You worry greatly from Marketing.

Get into a market that pays, be different and still not anybody going to come to your door. So it goes. If you're not devoting at least half of their time and resources in marketing (or, easier to bear the name of the company to a potential customer and show why it is a good choice) will not achieve anything.

That is twice as important if you are new or are small.

Let's face it, in such cases does not care a damn about anyone. Hey, I have not made the rules, but so do you think I care about any company? Most will give you the same if I disappear tomorrow for the simple reason that NI know it exists.

The first step is to import someone to notice us, the second is to do something for them that others do not do (above). Proved those two things is achieved with marketing, because if we're great, but nobody knows, we are nothing.

#4. You have to surround yourself with the right people.

Recently for a couple of projects I've worked with someone who really cared and was an expert at what he did and I have encountered others who, well, let's say not much.
The difference in cost, time lost and eyes that I had to put in white has been abysmal, and I mean that had failures, which we all do a hundred times a day but they did not mind anything they did not I.

Nothing is more critical than the people that surround you to paddle in the boat of your business. NOTHING.

Recently a friend asked me about the criteria to continue because he had to hire some professionals for some work. Just what I sent him a mentor of mine sent me. "The perfect HR strategy is simple. It works only with stars. And stars do not necessarily mean professional prestige "hyper-paid", there are many stars around us.

90% of the time I've seen to implement policy in this regard is to hire cheap everything we can, which rejects anyone who values his good minimally working. To be a critical point the truth is that we have openly disregarded.

#5. You must have ability to take risks.

The issue is that being an entrepreneur is to travel through uncharted waters, so if water is a fundamental problem, we'll never leave port or arrive anywhere.

#6. You have to have ability to withstand shocks.

Create something of itself and you will fall a rain of blows and unexpected that it seems you've gotten in the middle of a pitched battle. Any entrepreneur has lived HAPPENS TO ALL and, even more "interesting": you are the main responsible leader and face it and fix it.

If you're not willing to take a few blows, it is better not get into the ring, because the product will not sell as much as expected, people are not going to pay, the more accurate machine that will break in the wrong time and we will see red numbers along the way…

Now, this ability is not necessary to be a man of steel that never lie, really critical skill is the ability to grit their teeth and feet.

It is my conviction and my personal experience that if you do it enough times just getting what you propose.

#7. You have to have ability to relate to people.

We focus on what we spend the whole is summed up in one word. PEOPLE. Our employees, our partners, our competitors, our customers ...

We cannot do it alone, we cannot convince a client unless we relate to it and people are very peculiar. One of the topics on which I have learned more in this time of an entrepreneur is about human nature.

Fascinating, beautiful and damned at the same time ...

Like I said, if you save one thing when the company was burning, which is the address book if you do not know what to do these next 15 minutes creating a new relationship or an existing feeds calling to see how things are going and ask what we can do for him.

For my taste there is more to this list (passion for what you do for example) but even more different profiles, there is little discussion about what those are prerequisites.

My proposal is practical, as I said at first, pause for a moment, step back, stop the whole torrent of occupations and devote twenty minutes to see each item and record on paper what few things we could do to improve it next week.