Saturday, January 2, 2010

How to search and launch business ideas and opportunities

In the business trip that leads to the creation of the joint starting point is finding an idea or business opportunity that allows us to get through the trip, the launch of the company so it is good to keep in mind the following:
  1. The idea must be "timely" that is emerging at the right time and stay within a certain period of time, which means that there must be customers who demand the product or service that we have identified and that this needs to be maintained medium term, as if it is satisfied in the short term is to be transformed into viable business.
  2. The idea of our product or service must provide "added value" to the prospect, because if not it will be difficult to displace competition in the market. The ideal would offer something new in the sense of improving the existing, or to satisfy customers with different service to give them greater satisfaction to your needs, or put another way, higher added value.
  3. The market segment we are addressing is to have a "minimum size", which is highly specialized for our industry or activity; there must be a minimum number of customers willing to sue our products.
  4. It is important to the "creativity", we should use so that we can discern and separate only the best ideas.
  5. Create a computer or a network of relationships, "network", the contributors or having dealings with the various components of a computer will eliminate personal subjectivity and be more objective in analysis and implementation of ideas and opportunities Business detected.
  6. Motivation is necessary to have an entrepreneurial spirit, have real desire to take the idea forward, believe in yourself, which will help solve the various problems that arise during the business trip.
Given what is said in the previous sections, we can now begin the search for ideas and business opportunities listed below are the most common sources where we can find:
  1. Our personal environment, the circumstances surrounding each individual are varied and individual in each case primarily to analyze our experience, knowledge and interests.
  2. Analyze the market, we must take into account that the environment in which we move continually makes this change, we must pay particular attention to the behavior of individual consumers and groups, their desires, tastes, and ultimately satisfaction their needs.
  3. Analysis of existing businesses, health fairs, participating in seminars, conferences, contacts in other companies, etc.. Trying to improve existing processes for manufacturing, distribution, production, promotion, after-sales services.
  4. Reading publications, studies, statistics, ratios, journals, articles, and economic data.
  5. Lateral thinking and association of images, applied to everyday situations. What products or services not available in my area of residence land claim with some frequency, what I cannot buy or enjoy its high cost and that if I want to have it?
  6. There are plenty of opportunities in emerging and growth sectors, such as the current Internet, deregulated industries and open to new ideas, concepts.

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